Case Studies
Case study 1: Melbourne Water
In May 2008, Gem Marketing was engaged to work with Melbourne Water on a new brand strategy and revision of their visual identity.
Along with revision of the organisation’s visual identity, Gem Marketing worked with designers to develop a suite of communication tools and brand applications, allowing for partnership recognition, without hindering Melbourne Water’s overall brand equity.
Extensive consultation and engagement was undertaken with all aspects of the organization, to ensure the new materials, including word document templates; reports, newsletters, fact sheets, bulletins, powerpoints and signage, met the needs of the business.
An internal website, The Melbourne Water Brand Hub, was developed to house the guidelines so that it was accessible to all staff including at regional locations. Workshops were held to engender understanding and usage of the site and the new templates, to ensure a smooth transition into the work environment.
Gem Marketing has since undertaken a number of publication requirements for Melbourne Water including project management of the 2009 and 2010 Annual Reports, an extensive signage manual, and other departmental publications. Gem also manages some ad hoc social and educational marketing campaigns and research projects.
Case study 2: Life Saving Victoria
Gem Marketing has undertaken a series of publication requirements for Life Saving Victoria since 2009.
With an expert team of writers and designers, Gem has put together a number of reports – with cohesive visual identity in mind - including the 2010 Annual report and Drowning Report, as well as a series of well presented brochures to build awareness to its clients and the community.
Gem Marketing liaised with various departments within the organisation to ensure streamlined messaging and to develop a product that was both informative and visually enticing.
Case study 3: Metlink
In 2003, GEM director Elizabeth Giordano began working with the Melbourne Passenger Growth Initiative (MPGI) which was contracted by public transport operators to market public transport and increase patronage.
Liz’s brief was to help make using public transport easier by introducing a unified brand (Metlink) and a standardised customer information system.
She was responsible for project managing the creation of the guidelines, which included a colour coded system for train, tram and buses, and specifications for timetables, signage, marketing and the use of the Metcard.This extensive project resulted in a three-volume manual which Gem Marketing is currently converting into an online brand hub.
Case study 4: Real Estate with an ‘urban edge’
In 2010, Brad Teal Real Estate in Brunswick wanted to stand out in a crowded real estate market and gain a higher percentage of sales in the area.
Gem Marketing created a marketing plan with activities aimed to engage the unique audience within one of Melbourne’s largest suburbs, Brunswick. Gem implemented a series of new-look materials to help the company stand out from the crowd.
Gem worked closely with the office’s expert staff to gain knowledge of buyers and sellers in the area and developed a range of concepts that would command attention.
The final series of images and key messages were transferred onto billboards, banners, office decals, advertisements and cards that created interest, feedback and most importantly an increase in clients leading up to Spring.
Other recent projects:
Clearwater Information Exchange
marketing strategy, new brand ID and website
Waterwatch program
rebranding strategy and implementation
www.waterwatchmelbourne.org.au
InHomeCarers
marketing strategy, new brand ID and website